Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
With special presentation by Jackie Huba
Date: Thursday, July 11
Time: 5:30 to 8:30 p.m.
Cost: $25 a person
Location: Shedd Aquarium, 1200 S. Lake Shore Drive, Chicago
Hear award-winning author Jackie Huba speak about how to make your organization's fans feel like rock stars. By sharing Lady Gaga's playbook for cultivating a fanatical group of consumers, Jackie will show you how to build a long-term customer loyalty strategy. Then mix and mingle over wine, beer and light snacks with your fellow Chicago-based marketeers.
We encourage you to invite other colleagues in the marketing and online communication fields.
5:30 to 6:15 p.m. - Enjoy Shedd's new Stingray Touch experience
6:15 to 7:15 p.m. - Monster Loyalty presentation by Jackie Huba (you'll receive a free copy of the book!)
7:15 to 8:30 p.m. - Networking reception with wine, beer and light snacks
About Jackie Huba
Named one of the 10 most influential online marketers, Jackie Huba has extensively covered the important role customer loyalty plays in an organization's success.
She co-authors the award-winning blog Church of the Customer, and is the author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message. Attendees will receive a free copy of her newest book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.