Privacy Policy

John G. Shedd Aquarium (the “Company,” “we” or “us”) respects your personal privacy and is committed to adhering to all applicable laws and industry guidelines relating to privacy and the protection of personally identifiable information. This privacy policy (“Privacy Policy”) describes how we handle the personally identifiable information that you provide to us on this web site (the “Web Site”). This Privacy Policy applies only to the Web Site, not to any other Company or third party web sites that may be accessible or linked to from here. After reading this Privacy Policy, which is incorporated into and is a part of the Web Site’s Terms of Use, you will know:

  1. What information the Company collects from you
  2. How the Company uses your information
  3. Choices you have about how the Company uses your personally identifiable information
  4. How the Company protects your privacy
  5. How we handle third party websites
  6. What the Company does about children under the age of 13 using the Web Site
  7. How you can contact the Company.

Please be sure to carefully read this Privacy Policy before using the Web Site or submitting information to us.  By (a) using any part of the Web Site; or (b) submitting information via the Web Site, you consent to the collection, use and distribution of such information by the Company for the purposes described in this Privacy Policy.

This Privacy Policy may change from time to time and your continued use of the Web Site (following the posting of the revised Privacy Policy) is acceptance of such changes, so please check periodically for updates to this Privacy Policy.

1. Information the Company Collects From You

Active Information Collection. The Company does not collect personal information about you (like name, e-mail, address, contact information, preferences) unless you submit it to us. For example, we may ask you to provide personal information to sign up for e-mail newsletters, request a reservation or inquire about programming. For teachers, we also collect information about school, grades and subjects taught.

Passive Information Collection. As you utilize the Web Site, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies and means, such as navigational data collection. Like most web site operators, we track IP addresses during your visit and use session, persistent and flash cookies and may use any other successor tracker technology. Our system also automatically gathers information about your use of the Web Site and collects operational information about the technology you use, such as your browser, type of computer, operating systems, and Internet service providers.

We passively collect and use information to generate statistics and measure Web Site activity in order to understand what areas of the Web Site are most popular, which areas may require improvement and what technologies our visitors are using. This information helps us to update and improve the Web Site and enhance the usefulness of customer visits. We also collect and use this information for security purposes, to detect and to block security breaches and to provide you with a safe online environment.

We reserve the right to use electronic images known as web beacons, also referred to as single-pixel gifs, and any other successor technology, that permit us to count users who have visited certain Web Site pages and for other related statistics (e.g., recording the popularity of certain Web Site content and verifying system and server integrity).

2. How the Company Uses Your Information

The Company collects and uses your personally identifiable information to respond to your requests for information or process your donations or purchases. We may share some or all of your personally identifiable information, as necessary, with agents and service providers who provide services or administer activities on our behalf, including Web Site maintenance, payment processing and information technology services. We use contractual or other measures to restrict such agents and service providers from using your personally identifiable information in any manner other than as may be necessary to perform their services and to provide a level of security and privacy protection comparable to the security and privacy protection measures we enact regarding your personally identifiable information.

We do not otherwise sell, exchange or share your personal information with any third parties, except with other local non-profit organizations, but only if these organizations agree to not sell or otherwise share your personally identifiable information. If you do not want your personal information shared with other non-profit institutions, please contact our membership hotline at 312-692-3284 or email us.

We may use the non-personally identifiable, de-identified data or aggregated data we collect through the Web Site (collectively, the “De-Identified Data”) for any purpose whatsoever, but this data will not include any personally identifiable information. The Company is the sole owner of the De-Identified Data, and may copy, aggregate, distribute and otherwise use the De-Identified Data for any purpose.

We may send you information about events and features that we believe you may be interested. We also may use your contact information for marketing and other purposes. If you want to opt-out of these emails, you may click the “Unsubscribe” link at the bottom of every email or email us directly.

In the event of a sale, merger, liquidation or reorganization of the Company or in connection with a transfer of the assets related to the Web Site, we may transfer some or all of the information we maintain on you to the applicable successor(s), but such transfer will be subject to the terms of this Privacy Policy. 

We also will disclose any information that it is required to be disclosed by law. 

3. Choices You Have About How the Company Uses Your Personally Identifiable Information

We strive to provide you with choices regarding the personally identifiable information you provide to us.

You may contact us to request access to, correct or delete any personally identifiable information that you have provided to us. To protect your privacy, we will only respond to e-mail messages sent from the e-mail account you specified when you gave us your contact information. Should you elect to have your information deleted, we will also delete your account.

You may opt out of having your e-mail address used for promotional purposes by the Company. This opt out does not apply to information provided by the Company as a result of a product purchase, donation, or other transactions. If you no longer wish to receive information or promotional materials from us by e-mail you may opt out of receiving these communications by using one of the following methods:

  1. Send an email asking to be omitted from future e-mail distributions.
  2. Visit and enter your email address in the Unsubscribe area.
  3. Follow the instructions contained in the promotional email or newsletter.

If your browser allows you the following options, you may set your browser to refuse cookies or to alert you when cookies are being sent. If you refuse cookies, please note that some parts of the Web Site may then be inaccessible or not function properly.

4. How the Company Protects Your Information

We work hard to protect your personal information. We have both technical and procedural security measures in place to protect personal information under our control against the loss, misuse and alteration, including but not limited to, SSL and encryption for data transfer, firewalls, restricted access to data, employee training, and other methods. When you submit your payment information, we offer the use of a secure browser and data encryption. Only those employees who need access to your information in order to perform their duties are allowed access. 

The safety and security of your information also depend on you.  Never share your password with anyone else and notify us promptly if you believe your password security has been breached.

5. Third Party Websites

The Web Site may contain links to other web sites operated by third parties that may be of interest to you. We cannot control these third party web sites, which may collect personally identifiable information from you. We have no control over, and are not responsible for, the privacy practices or content of such web sites. When you follow a link and leave the Web Site, you do so at your own risk. 

We do not have control over the privacy policies applied by any other party to whom you may disclose information.  We are not responsible for their content or privacy policies. If you would like information on another party's privacy policy, you should contact that party directly, and we encourage you to do so.

6. What the Company Does About Children Under the Age of 13 Using the Web Site

Children Generally 
On our Web Site, we offer many features, such as the ability to view information about our exhibits and animals, which do not require a child to provide any personal information. We will not condition a child’s participation in any online activity on the child’s disclosure of more personal information than is reasonably necessary to participate in that activity.

Children Under the Age of 13 
During the registration process, we do not knowingly collect any personally identifiable information from children under the age of 13.  We encourage parents to talk to their children about their use of the Internet and the information they disclose online. If a child under the age of 13 has provided us with personally identifiable information, a parent or guardian of that child may contact us via e-mail if they would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases.

7. How You Can Contact the Company

If you have any questions about this Privacy Policy, the practices of the Company, or your dealings with the Company, or if you wish to know what personally identifiable information the Company is storing with respect to your use of the Web Site, you can contact us.

This Privacy Policy was last updated on April 28, 2014.

CH01/ 26347274.1