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Shedd Aquarium Wins Gold Muse Award for Penguin Field Trips

July 23, 2021

Three Magellanic penguins cross the Oceanarium's wooden walkway.

Shedd Aquarium is among 26 organizations that have gained accolades in the 22nd annual Media & Technology MUSE Awards, presented by the Media & Technology Professional Network of the American Alliance of Museums (AAM).

MUSE awards recognize outstanding achievement in Galleries, Libraries, Archives, and Museums (GLAM) media. The Media & Technology Professional Network’s annual awards are presented to institutions that enhance the GLAM experience and engage audiences with useful and innovative digital programs and services. The MUSE awards celebrate scholarship, community, innovation, creativity, education, accessibility, and inclusiveness.

Awardees include:

Digital Campaign

Projects and campaigns with a digital marketing focus or innovative viral element, which may include social media, email newsletters, public relations, videos, blogs, and/or online advertising.

Thank you to our jurors Susan Hazan (Jury Chair), Robert Davies, Andrea Stern, Leonard Steinbach and Anna Lobovikov Katz.


As Shedd Aquarium Closed, Penguins Waddled into the Limelight
Shedd Aquarium
“What can you say when an Aquarium Penguin attains worldwide adoration and attention, and whose name recognition suddenly leaves that of a great city, eponymous beef dish and a forgotten general in his waddley wake. Igniting massive publicity and international and loving emulation Wellington “Shedd” a light on his institution’s creativity, sense of fun, and passionate caring about its community. At a time of universal despair, the joy of watching Wellington was something everyone could agree on.”

“This year’s AAM MUSE Awards are incredibly special because they represent one of the most important and memorable years for the modern history of museums and one of the most rapid periods of change for digital transformation in the world,” said Angie Judge, Chair of the Media & Technology Professional Network. “Congratulations to all our awardees on their achievements and a very heartfelt thank you to the members of our MuseTech community that spent their valuable time reviewing, deliberating, and helping recognize the noteworthy projects listed below. We look very forward to engaging with everyone in person again next year.”

Find the full list of winners here: