Shedd Aquarium Names Christine White Senior Vice President of External Affairs and Marketing

CHICAGO – Christine White has joined Shedd Aquarium as the Senior Vice President of External Affairs and Marketing. In this role, White will lead the aquarium's integrated and comprehensive strategy to leverage the combined strengths of the marketing, public relations and communications, external affairs and policy departments. With the aquarium's Centennial Commitment well underway, White will steward Shedd through several important institution milestones, champion the aquarium’s continued brand evolution and shape multi-year plans designed to expand and activate several of Shedd’s key audiences and partners.

White will work with her teams to ensure Shedd's communications are accessible and reach broad and diverse audiences in Chicago and beyond with important messages regarding Shedd’s leadership in global conservation, research & science, informal learning, and animal care & wellbeing. She will play an integral role in shaping the stories of Shedd’s breadth of work while preparing the aquarium for the next 100 years of service.

With vast experience and a successful career in the beauty and retail industry, White brings with her a deep understanding of and passion for marketing and brand strategy. She spent the last six years at Ulta Beauty, where she served as Head of the Social Marketing Center of Excellence and led efforts for brand equity initiatives including The Joy Project, Beauty&, MUSE platform and “The Beauty of” podcast.

White holds a Bachelor of Science in Advertising and Marketing Communications from the Fashion Institute of Technology.

VISUALS: Find a high-resolution photo of Christine White here: https://personal.filesanywhere.com/guest/fs?v=8e6f67885b5f6ea77367&C=50

Photo Credit: ©Shedd Aquarium