Last Updated December 2020
John G. Shedd Aquarium (the “Company,” “we” or “us”) respects your personal privacy and is committed to adhering to all applicable laws and industry guidelines relating to privacy and the protection of personally identifiable information.
- What information the Company collects from you
- How the Company uses your information
- Choices you have about how the Company uses your personally identifiable information
- How the Company protects your privacy
- How we handle third party websites
- What the Company does about children under the age of 13 using the Web Site
- How you can contact the Company.
1. Information the Company Collects From You
Active Information Collection. The Company does not collect personal information about you (like name, e-mail, address, contact information, preferences) unless you submit it to us. For example, we may ask you to provide personal information to sign up for e-mail newsletters, request a reservation or inquire about programming. For teachers, we also collect information about school, and grades and subjects taught.
Passive Information Collection. As you utilize the Web Site, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies and means, such as navigational data collection. Like most web site operators, we track IP addresses during your visit and we use session, persistent and flash cookies and may use any other similar or successor tracking technology (including web beacons, also referred to as single-pixel gifs). Our system also automatically gathers information about your use of the Web Site and collects operational information about the technology you use, such as your browser, type of computer, operating systems, and Internet service providers.
We passively collect and use information to generate statistics and measure Web Site activity in order to count users who have visited certain Web Site pages and for other related statistics (e.g., recording the popularity of certain Web Site content and verifying system and server integrity); to understand what areas of the Web Site are most popular and which areas may require improvement; and to learn more about what technologies our visitors are using. This information helps us to update and improve the Web Site and enhance the usefulness of customer visits. We also collect and use this information for security purposes, to detect and to block security breaches and to provide you with a safe online environment.
2. How the Company Uses Your Information and Your Choices
The Company collects and uses your personally identifiable information to respond to your requests for information or process your donations or purchases. We may share some or all of your personally identifiable information, as necessary, with agents and service providers who provide services or administer activities on our behalf.
We do not otherwise sell, exchange or share your personal information with any third parties, except with other local non-profit organizations, but only if these organizations agree to not sell or otherwise share your personally identifiable information. If you do not want your personal information shared with other non-profit institutions, please contact our membership hotline at 312-692-3284 or email us.
We may use the non-personally identifiable, de-identified data or aggregated data we collect for any purpose.
We may send you information about events and features that we believe may be of interest to you. We also may use your contact information for marketing and other purposes. If you want to opt-out of receiving marketing emails from us, you may click the “Unsubscribe” link at the bottom of every email or email us directly. You will continue to receive non-marketing communications (like order confirmations) and any legally required notices from us via email.
We also will disclose any information about you or collected from you that it is required to be disclosed by law.
You may contact us to request access to, correction or deletion of any personally identifiable information that you have provided to us. You may also ask us to delete your account. To protect your privacy, we will only respond to e-mail messages sent from the e-mail account you specified when you gave us your contact information. Please note that we may not be able to fully grant your request if we need your information to provide the services you request or where we are required by law to retain data. We will also retain a record of your request.
3. How the Company Protects Your Information
We work hard to protect your personal information. But, please be aware that regardless of the safeguards in place, no organization, including the Company, can completely guarantee that your personal information is secure from people who might attempt to evade our security measures or intercept transmissions over the Internet. In the event that we become aware that personal information submitted on this website has been compromised, we will take steps to resolve the incident in accordance with applicable laws and regulations.
The safety and security of your information also depend on you. Never share your password with anyone else and notify us promptly if you believe your password security has been breached.
4. Third-Party Websites
The Web Site may contain links to other web sites operated by third parties that may be of interest to you. We cannot control these third-party web sites, which may collect personally identifiable information from you. We have no control over, and are not responsible for, the privacy practices or content of such web sites. When you follow a link and leave the Web Site, you do so at your own risk.
5. What the Company Does About Children Under the Age of 13 Using the Web Site
On our Web Site, we offer many features, such as the ability to view information about our exhibits and animals, which do not require a child to provide any personal information. We will not condition a child’s participation in any online activity on the child’s disclosure of more personal information than is reasonably necessary to participate in that activity.
We encourage parents to talk to their children about their use of the Internet and the information they disclose online. If a child under the age of 13 has provided us with personally identifiable information, a parent or guardian of that child may contact us via e-mail if they would like this information deleted from our records. We will use reasonable efforts to delete the child’s information from our databases.
Event or Program Registration for Children Under the Age of 13
During the registration process, we do not knowingly collect any personally identifiable information from children under the age of 13, without first providing the parent or legal guardian with notice and obtaining prior verifiable consent.
6. How You Can Contact the Company
Our Commitment to our Donors
We will not sell our donors' names or personal information with any other entity, nor send mailings to our donors on behalf of other organizations. Donors’ printed mail addresses may be included in list shares with peer non-profit cultural institutions; if you would like to exclude your contact information from a shared list, you may contact us at [email protected] to adjust your preferred contact settings. This policy applies to all information received by Shedd Aquarium, both online and offline, on any Platform ("Platform", includes the Shedd Aquarium website and mobile applications), as well as any electronic, written, or oral communications,